Frequently Asked Questions
Google Ads is a paid advertising platform that helps marketers to reach their target audience and generate more conversions. However, it is not as effective as SEO in terms of attracting organic traffic.
The main benefit of Google Ads is that it provides accurate insights into campaign performance. It also allows marketers to optimise the campaign before launching it on Google Search Engine Results Page (SERP). On the other hand, SEO provides a higher volume of traffic and better quality leads.