Google Ads
One pay per click
With Google Ads, you only pay when your ad is actually clicked! This means you waste no money and only pay for serious leads.
Specify Your Audience
Google Ads provides the ability to be very specific with your audience and has the ability to target your exact market.
Buying Intent
With Google Ads, only people searching for your services or industry will be shown your ads which means there is real buying intent.
Frequently Asked Questions
Google Ads is a paid advertising platform that helps marketers to reach their target audience and generate more conversions. However, it is not as effective as SEO in terms of attracting organic traffic.
The main benefit of Google Ads is that it provides accurate insights into campaign performance. It also allows marketers to optimise the campaign before launching it on Google Search Engine Results Page (SERP). On the other hand, SEO provides a higher volume of traffic and better quality leads.