CASE STUDIES
Barcode Logic Business Process Automation and Marketing
Software and hardware company with 25 years experience based on the Central Coast. They had incredible products and strong networks but no ‘go to market’ activity.
Targets:
- To increase leads by 15%
- To improve business processes
Actions:
- We renewed the website and branding (it had been ignored for 10+ years)
- Delivered professional development and training to provide the director with a renewed sense of confidence
- Introduced a sales education program which resulted in rapid sales growth
Outcomes:
- Leads increased by 35% within the first quarter
- First time the business had real money to invest back into development
- Automation of processes, for example Product Instruction videos were created for onboarding new clients which saves 15 hrs/week in face-to-face training
- IndustryTechnology
- LocationNSW
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